POKELAB — BRAND AND LAUNCH GUIDE
Version 1 / 20 October 2026

Identity
Name: PokeLab
Official X: https://x.com/usepokelabs
Handle: @usepokelabs
Website: https://pokelab-six.vercel.app/
Primary line: A little team. A clearer picture.
Portuguese: Uma pequena equipe. Uma visão mais clara.
Positioning: An independent fan research lab that makes public Solana token evidence easier to inspect and keep.
Selected mark: Stepped capture sphere, blue upper half, cream lower half, navy edge, yellow center and spark.
Use the provided mark. Keep proportions, the square center, and stepped edges intact. Do not stretch or add character names.

Palette
Electric blue #2451DF — principal accents and active controls
Navy #1E2D49 — outlines, text, strong contrast
Cream #F6F5EC — backgrounds and quiet space
Yellow #F7CC4A — center button, sparks, small highlights
Keep blue/navy/cream dominant. Yellow is an accent.

Typography and layout
Pixelify Sans for prominent display; Silkscreen for small technical labels; Geist for readable body copy.
Use the site's local font assets. Pixel edges remain crisp; use nearest-neighbor enlargement for pixel art.
Give the icon at least one center-button width of clear space. At tiny sizes omit surrounding decorative sparks if needed, while preserving the core silhouette.

Graphic set
intro: Brand introduction / site entrance / selected sphere mark.
crew: Three actual research partners and their real roles.
method: Scan → question → keep the evidence; actual report workflow.
article-cover: Editorial composition for the article, with minimal copy.
X banner: 1500 × 500; keep the most important subject in the central area, clear of the lower-left avatar.
Posts: 1600 × 900 landscape and/or 1080 × 1080 square. Keep text large and short.
Avatar: 1024 × 1024 source; check the sphere within a circular crop.
Prefer genuine interface details and the site's own character sprites over invented dashboards.

Voice
Curious, precise, inviting. Short, connected sentences.
Use observe, question, inspect, source, coverage, snapshot, research.
Describe agents as research partners whose findings follow transparent rules.
Don't claim autonomous AI, AI training, trade execution, guaranteed safety, profits, user counts, market results, or complete token coverage.
Don't call the observatory a top-token ranking or a verified Pump.fun launch list.
Use only the confirmed X account @usepokelabs. Do not invent a CA, custom domain, partnership, or launch date.
Provider timestamps are retrieval times; saved reports are snapshots.
Use Pokémon names only for characters actually present, never to imply an official partnership.

Publishing plan
1. Set avatar and banner; choose one bio from social-copy.json.
2. Pin the introduction using the intro graphic.
3. Publish post-02 with crew, then post-03 or post-06 with method.
4. Share the four-post thread and article when ready.
5. Use the remaining standalone posts as product explanations. No fake engagement or fabricated urgency.
English is the primary pack; Portuguese files are ready translations.

Video
Use the selected mark, local artwork, real UI, and a short closing line.
NEVER render Vercel URLs, Vercel subdomains, or Vercel link text in frames, captions, overlays, or closing shots.
No invented prices, returns, transaction activity, or simulated live checks.
The website's actual lab intro is skippable and replayable.

Disclosure
PokeLab is an independent fan project, not affiliated with Pokémon, Nintendo, Game Freak, or the data providers. Pokémon belongs to its respective owners.
Sprites: https://github.com/PokeAPI/sprites
Market API: https://docs.dexscreener.com/api/reference
Risk API: https://api.rugcheck.xyz/swagger/index.html

All copy is grounded in the implementation reviewed in outputs/pokelab on 2026-10-20.

